October 29, 2013 -- Living The Sweet Life
Jeff Birnn discusses the path he took to starting, running, and growing his chocolate candy business venture. He discusses how he started as a worker in his father's candy business, and through the years developed his own brand of chocolate in his own factory. In the 1980's, the company transitioned the business from a retail-manufacturer of candy products to a wholesale-manufacturer of European style truffles which culminated in their relocation in 1991 to South Burlington, Vermont, where the business is today. In his presentation he shared lessons that he learned along he way.
Birnn, Jeff, "October 29, 2013 -- Living The Sweet Life" (2013). The Center for Innovation & Entrepreneurship. Paper 35.