September 24, 2013 -- Basics of Financial and Business Planning
James McKeon and Lynn Walter from the Western New England University College of Business were speakers at Western New England University Law and Business Center for Advancing Entrepreneurship on September 24, 2013. The program follows a hypothetical business, showing the steps and issues that the prospective owners must go through to get their business up and running successfully. They lectured on the need for entrepreneurs to identify their markets and the strategies needed in their particular markets.
McKeon, James and Walter, Lynn, "September 24, 2013 -- Basics of Financial and Business Planning" (2013). The Center for Innovation & Entrepreneurship. 33.