Title

April 5, 2012 -- Everything I Know About Business I Learned From the Grateful Dead

Document Type

Lecture

Publication Date

4-5-2012

Abstract

On April 5, 2012, Western New England University Center for Innovation and Entrepreneurship hosted Dr. Barry Barnes who discussed how The Grateful Dead unintentionally pioneered many ideas and practices that were subsequently embraced by American corporations. In this presentation, Dr. Barnes shares some ot the most innovative business lessons from the Dead's career and explains how the band's influence on the business world will prove to be a significant part of their legacy.

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