April 5, 2012 -- Everything I Know About Business I Learned From the Grateful Dead
On April 5, 2012, Western New England University Center for Innovation and Entrepreneurship hosted Dr. Barry Barnes who discussed how The Grateful Dead unintentionally pioneered many ideas and practices that were subsequently embraced by American corporations. In this presentation, Dr. Barnes shares some ot the most innovative business lessons from the Dead's career and explains how the band's influence on the business world will prove to be a significant part of their legacy.
Barnes, Barry, "April 5, 2012 -- Everything I Know About Business I Learned From the Grateful Dead" (2012). The Center for Innovation & Entrepreneurship. Paper 20.